You Are Doing Your Marketing Wrong! It's Not Entirely Your Fault.

I just wrote a piece on huffington post, which is an encapsulation of my current theories on marketing.
The key takeaway is the conclusion: something really radical is changing in marketing, it is going to transform the way companies spend their money, and the cry of this revolution will be: "I am not a keyword, I am a person!"


The piece is here:
http://www.huffingtonpost.co.uk/jonathanwolf/business-marketing_b_6005000.html