I just wrote a piece on huffington post, which is an encapsulation of my current theories on marketing.
The key takeaway is the conclusion: something really radical is changing in marketing, it is going to transform the way companies spend their money, and the cry of this revolution will be: "I am not a keyword, I am a person!"
The piece is here:
Thursday, October 23, 2014
Thursday, October 16, 2014
What bird droppings teach you about business
I have started posting my blogs on linkedin as an experiment.
The country of Nauru is, literally, built on birdshit. For thousands of years, this tiny Pacific island hosted millions of birds whose droppings became a mountain. In the 20th century this became a goldmine for the 10,000 inhabitants, who realized it could be extracted for fertilizer. In the 1970s, tiny Nauru was one of the richest countries in the world. Their solitary ringroad became a racetrack for their sports cars, and their investment fund became the go-to source of funds for Hollywood films when no one else was interested.
Then the birdshit ran out...
The rest of the blog is here:
Subscribe to: Posts (Atom)