Adweek has landed in Europe, and as well as joining lots of panels this week, I've written a little piece for them. For consumers the "year of mobile" was obviously a couple of years ago, but interestingly mobile marketing is fairly broken for most advertisers. I've tried to explain why I think 2014 is the year we'll fix mobile marketing: Mobile App Metrics: Why 2014 is the Year of Mobile Marketing
Lots of thanks to Jason and Mike in my team who have done much of the real thinking behind this.
Monday, March 31, 2014
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