Monday, March 31, 2014

2014 is the year we'll fix mobile marketing

Adweek has landed in Europe, and as well as joining lots of panels this week, I've written a little piece for them. For consumers the "year of mobile" was obviously a couple of years ago, but interestingly mobile marketing is fairly broken for most advertisers. I've tried to explain why I think 2014 is the year we'll fix mobile marketing: Mobile App Metrics: Why 2014 is the Year of Mobile Marketing

Lots of thanks to Jason and Mike in my team who have done much of the real thinking behind this.