We are really pleased about this one. It also demonstrates just how global the Internet is. We are deploying the same global platform in Japan as we do in Brazil, France or the US. And it creates value for publishers and advertisers in just the same way in all those markets.
Nice piece from greg talking about this in adexchanger today:
And the formal release is here
Friday, August 31, 2012
Monday, August 13, 2012
Great piece from Casale on broken auctions
Andrew Casale runs Casale Media, which amongst other things provides a
premium ad exchange - and incidentally is a great guy.
This year has seen various SSPs arguing for hidden fees and so-called "dynamic prices" which basically consist of charging you extra anytime you increase your bid above the floor price. I have written about this before, and no doubt will continue to do so.
It is therefore delightful to see Andrew, who runs a premium ad exchange with very well performing inventory, make clear that he believes this is a really bad thing for the industry - and not just for advertisers, but bad for businesses like his that represent inventory.
Andew's piece is here:
http://the-makegood.com/2012/08/09/are-you-bidding-against-another-buyer-or-yourself/
I am hopeful that when even the SSPs are starting to publicly push back against these "dynamic prices" that we are starting to see the tide turn. It does seem extraordinary that anyone thinks these mechanisms will do anything other than drive bidded prices lower.
This year has seen various SSPs arguing for hidden fees and so-called "dynamic prices" which basically consist of charging you extra anytime you increase your bid above the floor price. I have written about this before, and no doubt will continue to do so.
It is therefore delightful to see Andrew, who runs a premium ad exchange with very well performing inventory, make clear that he believes this is a really bad thing for the industry - and not just for advertisers, but bad for businesses like his that represent inventory.
Andew's piece is here:
http://the-makegood.com/2012/08/09/are-you-bidding-against-another-buyer-or-yourself/
I am hopeful that when even the SSPs are starting to publicly push back against these "dynamic prices" that we are starting to see the tide turn. It does seem extraordinary that anyone thinks these mechanisms will do anything other than drive bidded prices lower.
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