Finally proving it: clicks really matter in display
We've been working for the last few months on some really exciting research from Criteo's BI group. Yesterday
we released a research study "Measuring
the Value of Users Who Click on Online Display Ads." The study,
which took place in early March 2012, analyzed over $11B of e-Commerce
transactions and 142 million users to whom a Criteo ad was shown.
To sum up, it shows that
clickers buy much more than non-clickers, and that the more a user
clicks, the more they buy. Next time someone tells you clicks don't matter, ask them to read this.