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Finally proving it: clicks really matter in display
We've been working for the last few months on some really exciting research from Criteo's BI group. Yesterday
we released a research study "Measuring
the Value of Users Who Click on Online Display Ads." The study,
which took place in early March 2012, analyzed over $11B of e-Commerce
transactions and 142 million users to whom a Criteo ad was shown.
To sum up, it shows that
clickers buy much more than non-clickers, and that the more a user
clicks, the more they buy. Next time someone tells you clicks don't matter, ask them to read this.
The press release is here and provides some more context on why this matters,
The report is here.
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