Finally proving it: clicks really matter in display

We've been working for the last few months on some really exciting research from Criteo's BI group. Yesterday we released a research study "Measuring the Value of Users Who Click on Online Display Ads." The study, which took place in early March 2012, analyzed over $11B of e-Commerce transactions and 142 million users to whom a Criteo ad was shown. 

To sum up, it shows that clickers buy much more than non-clickers, and that the more a user clicks, the more they buy. Next time someone tells you clicks don't matter, ask them to read this.

UPDATE: Patrick has a great blogpost on this here: http://digitalboom.tumblr.com/post/25930999024/valueofclickers 

The press release is here and provides some more context on why this matters,

The report is here.

 

The temporary problem with second-price auctions

I am increasingly going to post on the Criteo "boom" blog.
Dynamic pricing remains a hot topic in the industry:

http://bit.ly/KAZKC7