For once, a couple of articles this week interested me so much that I wanted to share them:
I thought that Walrath on Yahoo's options with Rightmedia is very interesting for anyone in the digital advertising space: you may disagree with all his conclusions, but the analysis about the complexity of delivering a complete adserver to compete with doubleclick for publishers + the adexchange is spot on. As an advertiser, we aren't in this game, but it is fascinating to watch, and the quality of the technology that a large publisher has is very important for how much we can spend with them.
The other article I loved is from CMO magazine and is talking about retargeting. Partly I love it because I believe Criteo invented the word retargeting instead of remarketing, and so it's great to see it being adopted. But more because if you buy into what they say, you really have to start working with us :-).
Wednesday, March 21, 2012
In the news
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