Tuesday, August 9, 2011

A study by The Guardian, Sky, Channel 4 and Criteo shows premium publishers deliver a unique audience and increased performance for advertisers

Econsultancy and NMA just published a study we completed with three of our UK publisher partners, The Guardian, Sky and Channel 4.

Econsultancy: Premium Publishers Drive Greater Ad Performance

NMA: Premium publishers most effective for performance campaigns

We're pleased to say that the results demonstrated what we have been saying for a long time, which is we see the best results from premium publishers.