We just announced the addition of Bessemer to our board, as part of a small $7M round to help further accelerate our growth in the US:
http://www.marketwire.com/press-release/Criteo-Secures-7M-Strategic-Investment-From-Bessemer-Venture-Partners-1201460.htm
We have had a series of articles in the last few weeks since we started talking, including interviews with JB:
http://www.adexchanger.com/platforms/criteo/
Criteo and retargeting
http://www.adotas.com/2010/05/flush-with-funding-criteo-rebrands-retargeting/
Criteo – additional investment
http://techcrunch.com/2010/05/06/criteo-bessemer-7-million/
Google enters retargeting
http://www.adexchanger.com/ad-exchange-news/search-retargeting-google-advertising-ad-exchange/
Michael Steckler joins UK office as MD
http://www.mediaweek.co.uk/news/995019/Former-AOL-UK-MD-Steckler-joins-Criteo-UK-boss/
Expansion into the US
http://www.clickz.com/3640039
Criteo’s growing
http://venturebeat.com/2010/04/09/criteo-brings-its-personalized-banner-ads-to-us-launches-new-pricing-program/
Launching Spain (in Spanish!)
http://www.activeinternetconsulting.com/2010/03/02/retargeting-personalizado-paga-por-clic-de-calidadpersonalized-retargeting-pay-per-quality-clics/
Thursday, May 13, 2010
Monday, May 3, 2010
Criteo
I haven't updated this since I joined Criteo a year ago as Chief Business Development Officer, primarily to run the publisher-facing side of our business. We have intentionally been keeping a low profile, while we focus on delivering results to our advertisers and publishers.
However, we have recently announced to the world what we were doing, and the fact that we have moved our headquarters to the US:
Where am I based you may ask? Mainly on a plane between New York and Europe... Can anyone explain why wifi works within the US but not when you fly transatlantic?
We are now creating about four billion individually personalized retargeted banners each month on behalf of 400 advertisers, across the US + most European markets. We are very excited that on the one-hand we are delivering a pure performance product to our advertisers enabling them to make many more sales than before, while on the other side delivering a whole new source of revenue to publishers at fixed, attractive CPMs.
As you can tell, I'm a terrible blogger, but if you think Criteo sounds interesting we are hiring in all our markets - current roles are always updated at www.criteo.com. And yes, the website itself is also about to be updated :-).
However, we have recently announced to the world what we were doing, and the fact that we have moved our headquarters to the US:
Where am I based you may ask? Mainly on a plane between New York and Europe... Can anyone explain why wifi works within the US but not when you fly transatlantic?
We are now creating about four billion individually personalized retargeted banners each month on behalf of 400 advertisers, across the US + most European markets. We are very excited that on the one-hand we are delivering a pure performance product to our advertisers enabling them to make many more sales than before, while on the other side delivering a whole new source of revenue to publishers at fixed, attractive CPMs.
As you can tell, I'm a terrible blogger, but if you think Criteo sounds interesting we are hiring in all our markets - current roles are always updated at www.criteo.com. And yes, the website itself is also about to be updated :-).
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